I'm a terrible artist. Not only can't I draw, I can't compose, and I can't design. I'll often picture something in my head for something I want to create (a Web site, for example), and it either comes out completely different than how I wanted it to, or I can't find a way to even comprehend how I wanted it in the first place.
And logos, well, I'm just as bad. I've tried to create them several times, and they've all come out looking like crap.
But while I can't do this stuff myself, I do know a good logo when I see it. In super-hero comics, the Amazing Spider-Man used to have a great logo (not so much now), and the Avengers always had a pretty dumb one. The Superman logo is classic -- simple, yet dynamic.
A lot of romance comics logos are pretty boring. Standard block type is the norm. Sometimes they would go crazy with a cursive script, but not often. But nobody was going out on a limb.
Different type is good. That Western Love cover the other day had a terrible logo. But this Range Romances one? Well, who doesn't like rope and log fonts?
So it goes with Darling Love. Along with Darling Romances, this was one of only two romance titles published by Archie Comics. And while neither lasted particularly long, they had, what I feel, is the best logo in romance comics-dom. I mean, it stood out. It seemed that the designer actually tried to do something different rather than just the same ol', same ol'. And while there are about 3 too many different fonts on this cover, the logo really stands out.
Both of the Darling's (Love and Romance) had a large logo and a photo, with some text running down the left-hand side, and the layout was not award winning. But that big LOVE... Man, it's something.
I'm not sure if that font is made up specifically for the titles or if it was taken from somewhere else, but whoever created it deserves a pat on the back.
(Cover courtesy of this eBay auction.)
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