In the late-90s, Vertigo (under the editorial thumb of Axel Alonso) released several different anthology titles. One, Flinch, was an ongoing series that lasted around 13 issues. A few others, however, were 4-issue mini-series: Gangland (crime stories), Strange Adventures (sci-fi), Weird War Tales (horror-war), and Heartthrobs (one word, surprsingly, and, of course, romance). Anthology titles (at least from Marvel and DC) had become nearly extinct. Marvel for almost 7 years published Marvel Comics Presents, a series that featured four 8-page stories an issue, many of which lasted for several issues, telling a longer story. They also published Marvel Super-Heroes, a reprise of their 1960s title, that would publish inventory stories that never made it to the regular series.
Neither of them (with some exceptions) featured anything particularly good.
DC last tried the anthology genre (I believe) in the 80s, with Time Warp, a short-lived sci-fi title that had some nice Mike Kaluta covers.
I think both companies understood that people would much rather read the continuing life of a specific character. Or maybe that's just what they wanted to write and draw. Who knows.
But they're not around much any more, although several smaller companies have tried it (Dark Horse Comics Presents is the first one to come to mind). None to much long-lasting success.
I suppose that Vertigo was as good a place as any to try them again. They were cutting edge there, not afraid to try different things. And while some things didn't work, they at least tried them. And I, in turn, try out their titles a lot. I'm much more willing to buy a trade from Vertigo now or buy the first issue of a series than many other publishers or imprints. They've earned that right.
The problem with some of their titles, though, is that they're quite aware of their own brilliance. There's a delicate balance between being clever and trying to be clever. Sandman was extremely clever, if not intelligent and at times quite beautiful. Rachel Pollack's Doom Patrol (and she had a unenviable task of having to follow in Grant Morrison's steps) was a mish-mash of annoying and just trying too damn hard. It fell flat.
So it was with these anthology titles -- especially Heartthrobs. It seemed that many of the writers hurt their shoulders by patting themselves on the back, these tales were so darn clever.
Yes, there were plenty of good things about them. The first issue had a story about a young, gay man who is "changed" into straightness (written by Robert Rodi and drawn by Phil Jiminez, two of the few comic creators who are "out"), the third had a cool story by Peter Milligan and a pre-100 Bullets Eduardo Risso ("Death of the Romantic"), but most of the stories were odd. And not good odd. I like odd. I'm all about odd. But these were not compelling odd (compelling odd, to me, is Crispin Glover in Back to the Future; compare that with Crispin Glover in Willard -- see the difference?).
Also, there were too many romance stories that weren't really romance stories. They were crime stories or sci-fi stories. I'm sure most of you have read various EC Comics before. You know how there would be stories about a man who loved his wife so much he had her killed and stuffed? Or people who fell in love with space aliens who then just watned to eat them? Well, to me, those are horror and sci-fi stories. Because they're about the murder or the alien. They're not about the love.
Same goes with these stories. They're not romance stories.
And I guess that's okay. I mean, look at that cover for issue #2. That doesn't really say love to me. Of course, my S&M phase was a long time ago.
I kid.
I'd just like comics to try to have straight romance or straight war or straight Western titles again. They can be good, I know it. And they don't have to try and be so damn clever.
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