You’ve decided to write and publish your book, you’ve even managed to find a publishing method that works for you—great, you’ve made it this far. But your publisher won’t be the only one responsible for selling your books; much of this will fall on you. If you are traditionally published, your publisher will give you some copies, but expect you to purchase additional ones at your own expense. P.O.D. publishers often state they will be promoting and selling your books for you; this is just never totally true. You should expect to have several books on hand at all times. Remember, regardless of common belief, books really do sell “just one-at-a-time.”
So how many books will you need on hand?
Ask yourself these questions:
Will I be attending fairs where I will be selling my books directly to the public?
Will I be responsible for selling and “shipping” my own books?
Will “I” be the one selling and delivering my books directly to book stores?
How many copies will I be giving as gifts or using as review copies?
How many books will my friends and family be purchasing?
If you are a self-publisher and printing your own books, be careful of how many copies you initially order. Book printers offer great deals on large quantities of books. For instance, you may pay $8 per copy if you order only 100 (hard to make a profit). But if you order 500, the price may be cut in half. Then if you double the order number again, the copy price could be drastically less per copy, making it very tempting to order more than you will need. A new author may order 2,000 books to save money but end up with a closet full of books collecting dust (I can show you mine from my very first book order—dusty!).
The average self-published author sells less than 200 copies of their book. Better to make a little less profit than be stuck with excess copies for your grandkids (you just won’t have that many grandkids).
Find out how much your book will cost to print and ship using the calculator at http://www.48hrbooks.com.
Authors, give us your input to share with newbie’s by using the comment section below.
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