Showing posts with label Megan Daum LA Times. Show all posts
Showing posts with label Megan Daum LA Times. Show all posts

Saturday, April 4, 2009

The recession heats up romance novels

In a down economy, sales of bodice-rippers are growing. Escapism is part of the allure, but there's more to the story.

Amid the ceaseless reminders that the economy is in a persistent vegetative state, it's easy to forget that some industries and products are thriving. U.S. News & World Report, which recently released its list of "10 Winners in the Recession," says that Hershey's chocolate increased earnings by more than 50% last quarter and the Burpee seed company has said it expects sales to increase by 25% in 2009 (and this was before the first lady's organic-gardening initiative).
Megan Daum LA Times

LA Times article here