Readers Who View Sample Book Chapters Online More Likely To Purchase

Article concerning data from the Frankfurt Book Fair here

Highlights of other general online book browsing trends include:
• Women are spending nearly 70 percent more time browsing books online than men do
• The most popular genre of books browsed online is romance novels, followed by books for tweens/teens and business books. The peak time for browsing romance titles is 11pm – 1am, in contrast to 4pm – 11pm for tween/teen books and 9am – 5pm for business books
• An average reader spends more than 15 minutes browsing a book. They also preview an average of 46 pages of each book they browse
• Adults are more likely to share links to content via email, while younger readers prefer to share within social networks like Facebook and MySpace