Call it a match made in literary heaven: E-readers and the romance novel. They have fallen in love. It's a Romance Renaissance.
Romance is the fastest growing segment of e-reading, ahead of other categories such as mystery, general fiction, and science fiction.
The appetite for romance is so big, publishers are racing to meet readers' demand. "Last year, we estimated that the e-book market compromised 9 to 12 percent of most general trade publishing houses," Gallagher said. "It continues to grow; it's got a shot to close to doubling this year."
The allure to some racy romance novels is the cover with the hunky guy and gorgeous lovelorn woman. With the
Nook or
Kindle, not everyone has to see what you are reading. "It does allow the veil of secrecy," said
romance author Michelle Monkou. "If [readers] are embarrassed on the commute to work or something," she said, people can think you're reading some important non-fiction.
Readers of romance are mostly women who are in their 30s and 40s and in a relationship. However, 10% of the market is made up of men. Source: WUSA/CNN)
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